About the project

Ask Ayurveda is an online platform that offers consultations with qualified Ayurvedic doctors. The service provides both free and paid consultations, allowing users to ask questions to specialists in various fields and receive prompt responses.

The Challenge

Ask Ayurveda entered the Indian market with a new website, no existing traffic, and a goal to gain significant traction in search engine rankings by the end of the year. The challenge involved constructing a comprehensive SEO plan from scratch, encompassing technical optimization, content development, and link-building strategies. Additionally, the site needed to build credibility and engage a broad user base seeking reliable, accessible information on their health problems. Given these requirements, it was crucial to implement an efficient yet scalable SEO strategy that would position Ask Ayurveda as a go-to online resource.

Our Approach

To achieve sustainable growth for FinAI Tech, TeamLex implemented a comprehensive, multi-phase strategy:

1. Project scoping and analysissome text
   • Conducted a full SEO audit to identify site improvements, resources, and goals.
   • Created a customized roadmap, aligned with Ask Ayurveda’s growth objectives and timelines, focused on rapidly boosting SEO performance.
2. Website and SEO optimizationsome text
   • Conducted a comprehensive technical audit, eliminating errors and optimizing for search engine friendliness.
   • Configured page indexing and set up monitoring processes for ongoing site health checks
3. Content expansionsome text
   • Developed a semantic core based on relevant keywords and user search behavior.
   • Analyzed competitor keywords, prioritizing high-value, low-competition queries.
   • Created a content calendar with our SEO AI platform focusing on blog articles, YouTube videos and posts in different socials that deliver high value and cover targeted topics comprehensively
4. Ongoing optimization and supportsome text
   • Implemented E-A-T (Expertise, Authoritativeness, Trustworthiness) best practices to improve site credibility.
   • Monitored site performance and updated content strategies monthly based on the latest analytics and search trends.
   • Applied ongoing link-building tactics and explored high-quality content creation.

“Teamlex’s strategic and AI-driven SEO approach transformed our online visibility. We saw rapid growth and impactful results, exceeding expectations!”

Eugeniy, Marketing Director, Ask Ayurveda

How we did it

To establish Ask Ayurveda’s online presence effectively, we implemented a comprehensive and strategic approach. We divided the project into clear phases to ensure each step contributed to establishing Ask Ayurveda’s online presence quickly and effectively.

1. Talent selection and integration

Selected a top-notch individual from our network with:

• Experience in Asian markets
• Strong SEO expertise
• Advanced growth hacking techniques
  
  

2. SEO AI platform utilization

Utilized our AI platform to:

• Conduct competitor analysis
• Identify technical issues
• Generate SEO strategy recommendations
• Create content plans
  
  

3. In-depth project assessment

• Conducted a thorough SEO audit to assess the site’s current status
• Analyzed competitors, user behavior, and market trends
• Established clear goals and crafted a tailored roadmap aligned with growth ambitions
  
  

4. Technical Optimization and Setup
   

• Performed a detailed technical audit of the website
• Identified and eliminated numerous errors to enhance search engine friendliness
• Optimized technical aspects to ensure a smooth user experience
• Configured proper page indexing and established monitoring processes for ongoing health checks
  
  

5. Content strategy development
   

• Developed a semantic core based on relevant keywords and user search behavior
• Analyzed competitor keywords to prioritize high-value, low-competition queries
• Created a strategy aimed at resonating with the target audience
  
  

6. Content creation
   

• Produced high-quality content using insights from the semantic core and competitor analysis
• Created diverse content formats, including blog articles, Q&A pieces and YouTube videos

• Focused on user engagement and actionable insights to establish Ask Ayurveda as a trusted authority in the health sector
  
  

7. Performance monitoring and continuous improvement
   

• Monitored site performance using analytics
• Adjusted content strategies based on the latest data and search trends
• Conducted monthly performance reviews to identify optimization and growth opportunities
• Remained responsive to market changes and continually refined strategies

Results

Through this strategic approach, Ask Ayurveda saw a measurable impact:

• Organic traffic reached 20,000 within four months of the launch.
• Key terms began ranking in the top 20 positions on Google.
• 15 key queries ranked in the top 10 on Google.

"Teamlex took our SEO to the next level, combining in-depth strategy and automation in a way that transformed our content’s impact. The CRO insights alone led to immediate improvements in our lead generation, and we’re now seeing consistent growth thanks to their expert approach."

Eugeniy, Marketing Director, Ask Ayurveda

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