About the project

BIMM is a comprehensive app that lets users store and manage multiple loyalty cards, offering access to a wide range of services and venues all in one place. With its mission to simplify users’ daily transactions, BIMM connects businesses and users through a seamless digital platform that enhances engagement and rewards.

The Challenge

Despite its innovative platform, BIMM faced significant SEO challenges that limited its user growth and organic visibility:

• Low visibility for key searches related to digital wallets and loyalty programs
• High competition from established fintech platforms
• Limited organic app downloads and engagement
• A need for scalable, location-specific landing pages for different regions and businesses
• Difficulty in generating authoritative backlinks in the fintech space

Our Approach

Teamlex AI developed a data-driven SEO strategy that targeted high-potential keywords and user intent while scaling content and technical improvements:1. Scalable content creation

• Conducted keyword research to identify high-converting terms related to loyalty programs, digital wallets, and business-specific services
• Automated the creation of localized landing pages targeting different cities and service categories

2. Technical SEO and optimization

• Enhanced site architecture to improve crawlability and indexation
• Optimized page speed, mobile performance, and structured data implementation

3. Link-building and digital PR

• Built partnerships with fintech blogs, digital payment forums, and local business directories
• Developed guest posts and case studies to earn high-quality backlinks

4. Data-driven monitoring and adjustments

• Set up analytics tracking for app-related conversions
• Conducted regular audits and implemented changes based on performance data

“Thanks to Teamlex’s data-driven SEO approach, we saw tangible growth: a 300% increase in organic traffic, 70% more app downloads, and a 15-point boost in domain authority. Their scalable strategy truly transformed our platform.”

Stanislav Chernenko, CEO

How we did it

‍Phase 1: Comprehensive audit

• Identified technical issues affecting visibility and performance
• Assessed keyword gaps and opportunities

Phase 2: On-page SEO optimization

• Optimized metadata, headers, and content for target keywords
• Enhanced internal linking structures using topic clusters

Phase 3: Scalable content strategy

• Created location-specific pages targeting businesses and services in key cities
• Generated dynamic content using a scalable programmatic SEO approach

Phase 4: Authority building

• Secured backlinks from high-authority fintech websites
• Partnered with local directories and loyalty program platforms

Phase 5: Continuous monitoring and improvement

• Used A/B testing to refine CTAs and landing page conversions
• Monitored keyword rankings and organic traffic for iterative updates

Results

Teamlex’s SEO optimization strategy delivered outstanding results within six months:

• Organic traffic: Increased by 300%
• Keyword rankings: Achieved 30,000+ indexed keywords
• App downloads: Boosted organic downloads by 70%
• User engagement: Increased average session duration and decreased bounce rate
• Domain authority: Gained 15 new high-authority backlinks

‍

“Teamlex’s innovative SEO strategy positioned BIMM for long-term success. Their ability to scale content and optimize performance has significantly improved our digital presence and user acquisition.”

‍Stanislav Chernenko, CEO