About the project

23 Telecom specializes in providing comprehensive telecommunications solutions for businesses across the UK, offering services including VoIP systems, business mobile solutions, and unified communications platforms. 

Their focus is on delivering reliable, cost-effective communication solutions that help businesses scale and modernize their operations.

The Challenge

23 Telecom faced several critical challenges in expanding their digital presence:

• Limited visibility in local search results across UK cities
• High competition from established national telecom providers
• Complex service offerings requiring technical explanation
• Difficulty targeting specific business sectors with relevant content
• Poor technical SEO foundation limiting organic growth potential
• Inconsistent local business citations affecting local rankings
• Need for scalable content strategy across multiple service areas

Our Approach

Teamlex developed a comprehensive strategy focused on technical excellence and local search dominance:Technical foundation

• Conducted comprehensive technical SEO audit
• Implemented advanced schema markup for services and locations
• Optimized site architecture for improved crawlability
• Enhanced mobile performance and Core Web Vitals

Local search optimization

• Created location-specific service pages
• Standardized and optimized business citations
• Implemented local schema markup
• Developed region-specific content strategies

Content strategy

• Created industry-specific service guides
• Developed technical resource center
• Implemented FAQ schema for service pages
• Built comprehensive comparison content

User experience

• Enhanced service calculator tools
• Improved quote request system
• Optimized mobile conversion paths
• Implemented chat support integration

“The technical improvements Teamlex implemented dramatically improved our site's performance. We've seen a significant increase in quality leads, particularly from our target markets across the UK."

Igor Paschenko, CEO

How we did it

Our implementation followed a systematic, phase-based approach:

1. Technical SEO enhancement

• Conducted comprehensive crawl analysis
• Resolved critical technical issues
• Implemented advanced schema markup
• Optimized internal linking structure
• Enhanced site speed and performance

2. Local search optimization

• Created location-specific landing pages
• Standardized business citations
• Implemented local content strategy
• Optimized Google Business Profile
• Developed local backlink strategy

3. Content development

• Created service-specific content hubs
• Developed industry guides
• Implemented FAQ systems
• Built comparison tools
• Created case studies repository

4. Conversion optimization

• Enhanced quote request forms
• Implemented smart CTAs
• Created service calculators
• Optimized mobile experience
• Integrated live chat system

5. Performance monitoring

• Set up advanced analytics
• Implemented conversion tracking
• Created custom reporting
• Monitored competitor metrics
• Tracked local ranking performance

Results

The implementation delivered exceptional results within 8 months:

• Achieved 85,000+ monthly organic visitors
• Generated 15,000+ keyword rankings
• Secured top 3 positions for 80% of target local keywords
• Increased lead generation by 175%
• Generated £450,000+ in additional annual revenue
• Improved average page load time by 65%
• Achieved 95% mobile usability score
• Dominated local telecom searches in target cities

"Teamlex's SEO expertise hasn't just increased our traffic - it's transformed how we acquire new business customers. Their strategic approach to technical SEO and local search has given us a strong competitive advantage in the UK telecom market."‍

Igor Paschenko, CEO