About the project

This forward-thinking AI startup in the finance industry was founded to empower financial professionals with enhanced predictive analytics and machine learning tools, aiming to improve accuracy in risk assessment and decision-making.

The startup was supported by Y Combinator and a network of over 100 top investors, and it was ready to expand its influence. However, to reach more qualified leads, they needed a scalable SEO approach that balanced human expertise with technology to generate consistent, high-quality traffic and strengthen the company’s position within a competitive landscape.

The Challenge

The finance and AI sectors are highly competitive, with established players dominating search visibility. Their early content efforts did not fully meet user intent or capitalize on high-value keywords. Furthermore, the team spent valuable time on manual competitor tracking and market analysis, leaving gaps in their ability to adapt quickly to SEO trends and competitive shifts. The company  required an SEO strategy that not only built authority and drove targeted traffic but also optimized content performance for conversions and streamlined the SEO process to free up internal resources.

Our Approach

To achieve sustainable growth for the startup, Teamlex  implemented a comprehensive, multi-phase strategy:

Market and competitor intelligence gathering

• Leveraged our proprietary AI tool to collect insights from 30+ data providers, including SEMrush and Ahrefs.
• Mapped competitors' top keywords and content strategies to create a data-backed editorial roadmap.

Content cluster strategy and SEO structuring

• Developed content clusters around high-intent keywords for all stages of the buyer journey (BOFU and MOFU).
• Interlinked content to maximize SEO relevance and support user conversion paths.

CRO-Optimized content and conversion strategy

• Analyzed user behavior on key pages, refining layouts, CTAs, and content alignment for specific personas.
• Integrated CRO-driven optimizations to increase conversions, ensuring SEO gains led to qualified leads.

AI-Assisted Content Enhancement and Editorial Oversight:

• Utilized our AI tool for keyword density and structural guidance, empowering the editorial team to focus on quality.
• Enhanced content SEO alignment while maintaining a human-centered approach for audience engagement.

“Our partnership with Teamlex transformed our content strategy, leading to record-breaking organic traffic and a 35% boost in conversions.”‍

Max R. CEO

How we did it

Our approach was built on a structured, phased plan that leveraged Teamlex’s proprietary AI technology in tandem with editorial insights, ensuring every effort was focused on results.

1. Market and competitor intelligence gathering

• Analyzed the company’s market and competitors using our AI-driven tool.
• Collected data from over 30 sources, including SEMrush and Ahrefs.
• Identified top-performing keywords and content strategies driving industry revenue.
• Created an editorial roadmap targeting strategic market gaps.
• Saved them  over 40 hours monthly with efficient intelligence gathering.
• Provided a solid foundation for proactive content planning in the dynamic finance and AI space.

2. Content cluster strategy and SEO structuring

• Developed content clusters around high-intent keywords to build authority in key areas.
• Crafted content for all stages of the buyer journey: BOFU, MOFU, and TOFU.
• Interlinked content pieces for seamless navigation and improved conversion.
• Structured content to enhance SEO relevance and guide users from awareness to action.
• Maximized organic traffic value through a comprehensive content experience.

3. CRO-optimized content and conversion strategy

• Adopted a CRO-driven approach to optimize key pages.
• Analyzed user engagement metrics to refine layouts and calls-to-action.
• Tailored content relevance to specific user personas.
• Focused on continuous improvement to drive higher conversions.
• Connected SEO gains directly to business results, converting visibility into growth.

4. AI-assisted content enhancement and editorial oversight

• Leveraged Teamlex’s AI tool to streamline content research and optimization.
• Guided content structure and keyword density using data-driven insights.
• Maintained content quality and relevance with human editorial oversight.
• Balanced automation with the human touch to optimize SEO and engagement.
• Achieved higher rankings and organic traffic while preserving a human voice.
  

Results

Within 12 months, our combined editorial and AI-driven SEO strategy delivered substantial results for the company:

• 2.5 Million new organic visitors generated
• $1.5 Million in additional revenue attributed to SEO efforts
• 800+ high-intent keywords ranking in the top 3 positions
• Increased conversion rate on key content pages by 35%
  

"Teamlex took our SEO to the next level, combining in-depth strategy and automation in a way that transformed our content’s impact. The CRO insights alone led to immediate improvements in our lead generation, and we’re now seeing consistent growth thanks to their expert approach."‍

Alex B. CMO