About Alps2Alps

Alps2Alps is Europe’s leading transfer service, specializing in convenient transportation from hotels to ski resorts across the continent. With over 15 years of experience and a vast network of providers, Alps2Alps connects travelers to the most affordable and reliable transfer options. The company is now eyeing expansion into the U.S. market. To support this growth, Alps2Alps needed to refresh its website to enhance user experience and boost visibility while retaining its market-leading SEO rankings.

The Challenge

Updating the website’s design posed a significant risk to SEO performance, a critical element for Alps2Alps' ongoing traffic and lead generation. The challenge involved implementing a fresh, modern design and creating and publishing a significant amount of new content focused on detailed route information for various ski resorts and hotels. This would improve search rankings while ensuring all technical SEO elements remain intact.

Our Approach

To tackle this, Teamlex deployed a multi-phase strategy:

1. Project scoping and analysis
   
   • Conducted a detailed audit to outline goals and required resources.
   • Mapped out a project roadmap to align with Alps2Alps' SEO and content needs.
     
     
2. Website and SEO optimization
   
   • Designed new UX templates using a specialized design system.
   • Executed tag reviews to retain SEO elements and prevent potential ranking losses.
     
     
3. Content expansion and integration
   
   • Developed a structured content sourcing and integration plan.
   • Enabled seamless content collection from sources like TripAdvisor and Booking.
     
     
4. AI content rewriting and optimization
   
   • Created AI prompts for SEO-optimized rewriting based on top-performing content.
   • Integrated keyword strategies, benchmarked models, and automated rewriting tools.

"Partnering with Teamlex allowed us to confidently update our website without sacrificing our hard-earned SEO performance. Their expertise in SEO and content strategy was instrumental in expanding our organic reach and providing a better experience for our users."

Raitis Bullits, CEO&co-founder, Alps2Alps

How we did it

Breaking down our work into distinct phases allowed us to ensure each element aligned with SEO and user experience objectives.

1. Project planning and SEO scoping

• Conducted a comprehensive analysis and SEO audit of the Alps2Alps website.
• Identified high-priority pages, critical routes, and anchor content to maintain SEO dominance.
• Defined clear project goals and created a detailed roadmap for the redesign and content expansion.
  
  

2. UX and design optimization
   

• Balanced SEO preservation with enhanced user experience through data-driven design templates.
• Developed new website layouts reflecting Alps2Alps’ brand identity and optimized for SEO.
• Conducted rigorous tag reviews to retain SEO value, with continuous feedback loops to refine designs.

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3. Data-driven content collection

• Collected accurate, detailed data on routes, hotels, and ski resorts from trusted sources like TripAdvisor and Booking.
• Established secure data parsing workflows compliant with privacy regulations.
• Built a robust database for easy WordPress content management and seamless SEO-optimized publishing.

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4. AI-powered content rewriting

• Used AI to develop custom prompts for engaging, human-like content rewriting.
• Focused on keyword density and competitive analysis for SEO-aligned content outputs.
• Transformed legacy content to improve rankings and user experience, maintaining readability and brand voice.

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5. Automated Content Integration
   

• Designed an automated integration process for efficient site-wide content updates.
• Implemented scripts for seamless content insertion, ensuring SEO consistency and minimizing manual work.
• Fine-tuned content for maximum user engagement and search relevance, aligning with strategic goals.

Results

Through this strategic approach, Alps2Alps saw a measurable impact:

• Organic traffic increased by 45% within six months of site redesign.
• Route-specific page views improved by 30%.
• Engagement metrics, including time on page, increased by 20%.

“Teamlex transformed our website while increasing organic traffic by 45%. Their expertise in SEO and content strategy was exceptional. We highly recommend their services for impactful results.”

Denis Elkin, CMO, Alps2Alps